We’re blushing! According to a new report from EMARKETER, LinkedIn is having a moment. Marketers are confident that LinkedIn delivers positive ROI 📈 Here’s why: 📣 New ad formats, tools and features like Thought Leader Ads are attracting attention from both B2B and B2C marketers ✅ Marketers view the platform as brand-safe amidst a tumultuous global landscape 🗞️ Professionals are flocking to LinkedIn for news, networking and insights related to their fields Swipe through below to uncover more insights and view the full report here ⬇ https://lnkd.in/e8Kcrmip
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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By nature, CMO roles are becoming more functionally diverse and organizationally integrated. What does that mean on a day-to-day basis? More hats than ever before! 🎩 Check out the many roles of the multifaceted modern CMO: https://lnkd.in/d6BY798f
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LinkedIn Ads reposted this
AI is the gift that keeps on giving. According to Meghan Keaney Anderson, Former VP of Marketing at Jasper, it’s all about “enabling marketers and getting more out of their work.” What AI application do you love most? Watch the rest of this fireside chat with Nikita Shetty, VP of Integrated Marketing, LinkedIn for more on the processes B2B marketers are using to make the most of AI this year.🦾 #B2Believe
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By extension of the B2B buying process, brand building is a long game, it can feel like measuring brand performance is the same as being asked to predict the future. 🔮 It doesn't need to feel that way. By focusing on the right metrics and indicators, you can confidently evaluate the effectiveness of your brand campaigns in real time on social media and elsewhere. With the help of the first-party data provided by social media platforms, the full story of your branding has never been easier to tell. Learn more about how to measure brand performance on social media: https://lnkd.in/gVKJrCni
How to Measure Brand Performance on Social Media
linkedin.com
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LinkedIn CTV Ads: the solution to targeting and engaging your audiences on—and off—LinkedIn 👀 Learn more on the ways you can use LinkedIn CTV Ads to keep your brand in the minds of your customers, across multiple channels 📺 https://lnkd.in/e94645RB
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PSA: You don’t need to go undercover to reach prospective customers, but you do need a strategic plan ✍️ Want more? Here are our top tactics for reaching the right audience 🕵️ https://lnkd.in/ge2TUHUb
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The 2024 Marketing Jobs Outlook has arrived, and it brings good news (with a few caveats) for marketers. The latest edition of This Week in Marketing features takeaways and analysis from the report, as well as advice from marketing experts across the web. ⬇
This Week in Marketing: Why and How to Build Your B2B Brand
LinkedIn Ads on LinkedIn
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LinkedIn Ads reposted this
“If you’re not providing thought-provoking insights to your customers somebody else will.” Joseph Kingsbury, the Global Chair of Edelman is 100% right 🙌 Does your content cut through the noise of a challenging B2B market and drive demand? Find out why 70% of C-suites believe thought leadership is the gateway to stronger partnerships with Joe and Tusar Barik, our Senior Director of Marketing 📽️ #B2Believe Read the B2B Thought Leadership Impact Report from LinkedIn and Edelman: https://lnkd.in/eynyP2_W
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LinkedIn Ads reposted this
Just a few days left until our iconic Future is Female Awards, presented by LinkedIn, kicks off Advertising Week Europe this Monday, 13 May! Presenting another cartoon with Dhananjay Khanna (or DJ) around the current mood in the industry. Stay tuned for a weekly double-dose of humour around the advertising industry and catch us live drawing at #AWEurope24 in London this 14-16 May. Learn more and register for the event. 👉 https://bit.ly/4bbYLGu
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Audience creation just got a lot simpler ✨ Whether it helps you target efficiently or personalize your messaging, to make your B2B life a lot easier, we’ve trimmed back our ‘create audience’ dropdown options. You can learn more on creating a LinkedIn Ad campaign here 👉 https://lnkd.in/gXFvqCR
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