When your target audience is on LinkedIn, their mindset is different from when they’re watching TV 📺 This presents a challenge: How do you meet the mindset of buyers in business and everyday contexts? Jonathan Vu, VP Marketing, Media & Sponsorships, and the ServiceNow team did just that by leaning on humor to resonate and using LinkedIn’s Video Ad Solutions to arrive at the right moments. See how they drove a 19-point lift in aided awareness: https://lnkd.in/dkpcbyNE
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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Here’s a key insight for your 2026 event strategy: LinkedIn Event Ads attract 31x more viewers than un-promoted events.The question is, are your event marketing efforts actually delivering ROI? Join our livestream on Thursday, November 6, as LinkedIn's Alexandra Rynne talks shop with Ali Barnard, Account-Based Marketing Manager at Snowflake, about how they achieved a 3x ROI using LinkedIn Event Ads. We'll cover: ✅ How to engage the right audience before, during, and after your event ✅ The key metrics to track for full-funnel impact ✅ How to turn events into a powerful driver of pipeline and revenue This is a must-attend for any B2B marketer looking to elevate their event strategy. Sign up now to reserve your spot!
Snowflake's Playbook for 3x ROI with LinkedIn Event Ads
www.linkedin.com
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Our findings consistently show that upper funnel investments like video and thought leadership make performance campaigns at the bottom of the funnel more effective. Premium reach and measurable demand are not mutually exclusive. Rather, they reinforce each other. On LinkedIn, combining ad formats is a proven way to bridge the gap between brand and demand. Read on to learn which ad combos work together: https://lnkd.in/gyBddist
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To influence buyers, meet them in the spaces they trust. Professionals go to LinkedIn to learn, connect and grow, presenting a unique opportunity for brand messages to truly cut through. 📈 Find out why LinkedIn is essential for B2B marketers aiming to reach their target audience effectively :https://lnkd.in/esQwsr4a
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Ready to 3x your LinkedIn Event Ad ROI? 📈 Snowflake cracked the code on LinkedIn Event Ads, and they're sharing their exact playbook with you. Watch our livestream on Thursday, November 6th with Snowflake’s Ali Barnard and LinkedIn’s Alexandra Rynne where they’ll break down the metrics, targeting, and creative behind a revenue-driving event marketing strategy. Don’t miss it! There’s still time to register ➡️ https://lnkd.in/ddgt_uNy
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In today’s B2B world, proving impact isn’t easy. Between complex buying journeys and attribution models that can’t keep up, connecting marketing to revenue isn’t simple. That’s why we’ve teamed up with the Marketing Ops Community for a special OpsCast episode — featuring Emily Gustin, Business Development Manager at LinkedIn, and Chris Golec, Founder & CEO of Channel99 — to unpack how LinkedIn’s Company Intelligence API is enabling company-level attribution is reshaping how B2B teams measure ROI. 🎧 Listen to the full OpsCast episode: https://lnkd.in/erw2W7U4
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When you treat the people you want to reach and engage as your north star, your B2B marketing strategy will never run too far astray. Put your audience first and break through the noise, with tips from Grace Harmon, Oscar Quine, Matthew Selheimer, PhD, Zach Stone, Annie Dunleavy and more in this week’s edition of our B2B newsletter. 📰
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LinkedIn for Marketing reposted this
Antarctica creators 🧊, Photography AI entrepreneurs 📸, Multimodal brand artists 🎨, Food & pottery creators 🎂… I met so many COOL, creative people at Adobe MAX — they all had incredible stories to tell. Everyone has a professional story that colors between the lines of their traditional resume. Sharing content on LinkedIn is THE best way to add color 🌈 to your story — and I’d argue the authenticity with video is unmatched if you want to genuinely engage your network. Editing video doesn’t have to be a heavy lift. I edited this on my (shockingly quick) Uber to LAX this morning, with a little help from our Adobe Express templates 🤝 ⏩️ What’s 1 thing you learned recently, that would have helped you at work, 6 months or 6 years ago? ⏪️ That’s my go-to prompt for someone looking to get started. And hey if you’re brave enough to share your first video, tag me so I can be your first like 👍
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Everyone’s relationship with media is different when they’re at work vs. at home 🏠 Jonathan Vu, VP Marketing, Media & Sponsorships, and the ServiceNow team, used LinkedIn CTV to connect with decision-makers in moments where they weren’t thinking about work... Moments where they’re more relaxed and receptive to brand messages 😌 Curious about how LinkedIn fits into a wider CTV strategy? ServiceNow is a great example of how effective it can be. Read on: https://lnkd.in/dtzkdFdj
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“Video isn’t just a format, it’s how brands can show up with relevance in today’s market.” – Alex Josephson, VP of Brand and Content Strategy at LinkedIn 🎥 In a world where decision makers rely on their professional networks for trusted guidance, brands can’t just tell their story, they need to show it. That’s why video has become essential for B2B marketers looking to build credibility and connection. Dive deeper into the power of video storytelling in Alex’s full interview with Demand Gen Report 🎤https://lnkd.in/gqYWyy-u