Attention SMB Marketers 📣 Ready to make your marketing investments work as hard as you do? We've compiled our top insights into a complete guide for small and growing businesses. Discover how to leverage video, events, and thought leadership to build trust, generate high-quality leads, and drive sustainable growth in 2026. These aren't just tactics; they're your advantage in a competitive market. Read the full guide to start building your 2026 marketing strategy today: https://lnkd.in/gPHi-bSS
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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In a world of digital and AI, are face-to-face events relics or valuable investments? Our latest report, produced by The B2B Institute co-authored by Kate Newstead and James Hankins explores: 🟢 The pros and cons of branded events vs. industry trade shows. 🟢 How to scale event content to reach a wider digital audience. 🟢 Key metrics to measure the true value of your event investment, including reach potential, content generation, and customer access. Read more here: https://lnkd.in/giJiMB2j
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Join us tomorrow, 11/19 for an inside look at how to bring campaigns to life faster with Canva and LinkedIn. This webinar will show you how to rethink your campaign workflows — from first frame to final publish. Learn how to: ✨ Build standout campaigns ⏩ Speed up creation-to-launch workflows 🖼️ Align creative and performance without extra tools Register today: https://lnkd.in/g5TPZ_Yf
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According to Forrester, most of your potential buyers are Gen Z—the fastest-growing audience on LinkedIn. Reach these younger decision-makers with engaging content, from CTV ads to creator partnerships, right here on LinkedIn. Learn how to connect with 130 million decision-makers: 👥 https://lnkd.in/g6EUACzG
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Ready to celebrate innovation and impact? 📽️ Join us for the Q4 Partner Product Showcase—hear straight from the LinkedIn team! We’ll look back at the 2025 launches that helped partners deliver measurable outcomes and share tangible proof points and insights that matter. 📚 What’s on the agenda? ✔️ 2025 Highlights: Explore the solutions driving value for partners and customers. ✔️ Customer Insights: See how LinkedIn investments are helping partners close gaps and grow their business. ✔️ Looking Ahead: Learn about emerging trends shaping opportunities for 2026. Register today and join the conversation!
Q4 Partner Product Showcase: Turning Innovation into Impact
www.linkedin.com
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What happens when you combine highly precise B2B target audience info with a consumer context? It’s a powerful combination, and ServiceNow leveraged LinkedIn CTV to achieve both premium reach and measurable demand👀 Jonathan Vu, VP Marketing, Media & Sponsorships, talks through the how and why behind the approach. You can find the full story, with results, here: https://lnkd.in/eqPFaExk
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Planning your Thanksgiving content strategy? Use the "Turkey Slicing" method to get the most out of your big campaign by repurposing it into impactful content: 🦃 Blog Posts (Mashed Potatoes): Familiar, satisfying, and perfect for Sponsored Content to drive traffic. 🦃 Social Snippets (Cranberry Sauce): Quick, eye-catching bites for Video Ads to boost engagement. 🦃 Newsletters (Stuffing): Rich content for loyal audiences—grow sign-ups with Lead Gen Forms. Amplify your content with LinkedIn ads and serve up a full-funnel marketing feast! https://lnkd.in/gWMqWEFx
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2026 planning is underway, and this week’s newsletter zeroes in on the fundamentals that shape how buyers discover your brand and move through their decision process. From video strategy and onsite search to thought leadership signals and the role of creative in B2B, it’s a quick systems check to make sure your approach reflects how demand actually forms today.
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⬆️ Ready to level up your B2B lead generation? This guide is packed with all the tactics and tips—from basic to advanced—that you need to thrive in today's market. It might feel like eating your vegetables 🥗 , but trust us, it's worth it for a healthy sales pipeline! https://lnkd.in/gSCXrYFC
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Achieving full-funnel results isn't just important—it's essential for proving the value of your campaigns. See how Atlassian transformed the perception of Confluence using LinkedIn's CTV Ads, achieving a +17% lift in brand awareness and a 120% increase in lower-funnel engagement. Read the full story here: https://lnkd.in/gTr2JpHK