Designed for the way modern B2B marketers work and think.
Whether you're building your brand, launching a campaign or looking for ways to drive better results with LinkedIn, this blog is built for you.
We’re excited to introduce the redesigned LinkedIn for Marketing Blog, built to better serve today’s marketers with content that’s easier to navigate, faster to absorb and more aligned to the way you work.
Marketers are managing more complexity than ever. Timelines are shorter. Expectations are higher. And content needs to deliver value quickly. That’s why we’ve reimagined the blog experience around three core principles: smarter structure, a video-first approach and clearer pathways to the insights that drive impact.
What’s New
Smarter Navigation
We’ve streamlined the blog into focused categories that reflect what marketers are trying to accomplish, whether you’re building brand, generating demand or scaling strategy. It’s now easier to find relevant content that aligns with your priorities.
A Video-First Experience
Video continues to be one of the most effective ways to educate and engage B2B audiences. You’ll now see video featured more prominently across the site, including a new Video of the Week spotlight along with short-form clips that bring expert insights to life.
Clearer Content Hierarchy
From thought leadership to product innovation to practical how-tos, we’ve refined how content is organized and surfaced. This makes it easier to spot what’s new, what’s trending and what’s most valuable to you.
A Cleaner, More Purposeful Layout
The updated look and feel helps you focus on the content that matters most. With a clearer structure and more intentional use of space, the blog is easier to browse, scan and engage with, whether you’re reading a deep dive or catching up on quick insights.
Why We Made This Change
This redesign reflects what we’ve learned from marketers like you. We know that you want content that is timely, relevant and easy to act on. You want expert insights you can trust, delivered in formats that match the pace of your day. And you want help using LinkedIn more effectively to build your brand, launch successful campaigns and drive measurable results.
The new blog is designed to support all of that. It’s not just a content hub. It’s a working resource for modern B2B marketers, built to help you do your job better with LinkedIn at the center of your strategy.
What’s Ahead
This relaunch is just the beginning. Over the coming months, we’ll be sharing
- New research and marketing playbooks
- Expanded video content and interviews
- Behind-the-scenes insights from LinkedIn’s own marketing team
- Fresh perspectives from leaders in the LinkedIn Marketing Collective
We hope the new experience makes it even easier for you to find ideas, guidance and inspiration to fuel your marketing. Explore what’s new and stay connected as we continue to evolve with you.
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Topics: LinkedIn Ads
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