Video is redefining B2B marketing. Video content grabs attention, tells richer stories and elevates creative campaigns.
From building brand awareness to driving conversions, video continues to outperform other formats across key metrics on LinkedIn. According to our platform data, video viewership on LinkedIn is up 36% and videos are 20x more likely to be shared than any other post on the platform.
Despite the uptick, many small and medium-sized businesses (SMBs) struggle to create video content efficiently. They may lack the internal resources or editing expertise to produce it. That means missing out on adding video to their marketing campaigns, one of the most powerful engagement tools in the modern digital marketing mix.
Recognizing this challenge, we’re excited to introduce a powerful new integration designed to help B2B marketers create high-quality video assets and get campaigns to market faster.
Say Hello to the Adobe Express + LinkedIn Ads Integration
Adobe Express helps marketing teams create anything - quickly and easily. And now, thanks to a new integration with LinkedIn, marketers can move faster by exporting video assets directly from Adobe Express into LinkedIn Campaign Manager.
Downloading files, renaming formats and switching between tools? Things of the past. Whether you’re running a campaign to raise brand awareness, launch a product, or promote an event, you can now go from designing assets in Adobe Express to exporting them to LinkedIn in a matter of minutes.
Leveling the Playing Field for B2B Video
AI-powered technology is empowering even lean startup teams to create engaging video content that rivals bigger brands with bigger budgets. Adobe has been at the leading edge of this equalizing movement. LinkedIn is thrilled to collaborate with them to help B2B marketers work smarter.
The LinkedIn Ads add-on for Adobe Express helps marketers quickly and easily create videos with Adobe Express, removing previous creative barriers for B2B marketers looking to produce high-quality video assets for their LinkedIn campaigns.
“By bringing Adobe Express directly into the LinkedIn Ads workflow, you can take your ideas and designs and turn them into live ads within minutes. This will be a game changer for marketers – especially those with limited time or resources – looking to stand out in a crowded digital space.”
Aubrey Cattell, VP, Developer Platform and Partner Ecosystem, Adobe
Designed for efficiency and impact
This integration streamlines creative production and promotion on LinkedIn in three key ways:
1.Create with confidence
Use a growing collection of professionally designed, LinkedIn-optimized B2B video templates inside Adobe Express. These templates are tailored specifically for LinkedIn’s ad formats and B2B audience, from product demos to thought leadership to brand storytelling.
With drag-and-drop simplicity and AI-powered editing features, even non-designers can create polished, on-brand creative in minutes.
2.Export with ease
Once your ad is ready, simply select “Share to LinkedIn Ads” in Adobe Express. Your video or image asset will automatically appear in your LinkedIn ad account’s media library — formatted, named, and ready to use in a campaign.
No downloads. No re-uploads. No broken workflows.
3.Promote your brand where business happens
LinkedIn is where business decisions are influenced and shaped. With this integration, your creative assets are just a few clicks away from reaching the world’s largest professional audience, helping you deliver campaigns that connect with the right people at the right moment.
How the integration works
- Step 1: Create an ad using LinkedIn-optimized templates in Adobe Express
- Step 2: Select your ad account and click “Upload”
- Step 3: Find your creative ready to use in LinkedIn Campaign Manager
Why Adobe Express?
LinkedIn is doubling down on its investment in video and Adobe Express brings a wealth of strengths to the table, including an entire ecosystem of creative excellence — one trusted by enterprises and individual creators alike.
Tapping into the capabilities of Adobe Express gives B2B marketers access to:
- Powerful AI tools from Adobe Firefly for image and video editing
- Seamless connection to other Adobe Creative Cloud apps
- Scalable templates and workflows for brand consistency
- Access to Adobe Stock, including music for video background sound
- A growing community of integration partners to keep up with fast-paced marketing needs
Ready to Get Started with Adobe Express and LinkedIn Ads?
If you’re looking to make video a bigger part of your LinkedIn marketing strategy, without introducing more complexity, this new Adobe Express integration is worth clicking into. Let’s make creating and launching creative B2B campaigns as easy as it should be.
- Browse the LinkedIn-optimized video ad templates inside Adobe Express and start creating
- Get the new LinkedIn Ads Add-on for Adobe Express
- Connect your LinkedIn ad account to export your assets directly
Explore the Getting Started Guide to launch your video ad campaign on LinkedIn today!
Topics: LinkedIn Ads
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