⬆️ Ready to level up your B2B lead generation? This guide is packed with all the tactics and tips—from basic to advanced—that you need to thrive in today's market. It might feel like eating your vegetables 🥗 , but trust us, it's worth it for a healthy sales pipeline! https://lnkd.in/gSCXrYFC
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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Achieving full-funnel results isn't just important—it's essential for proving the value of your campaigns. See how Atlassian transformed the perception of Confluence using LinkedIn's CTV Ads, achieving a +17% lift in brand awareness and a 120% increase in lower-funnel engagement. Read the full story here: https://lnkd.in/gTr2JpHK
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Did you know 98% of Fortune 500 CEOs named LinkedIn as their primary or only social media platform? ⏳ With the average B2B customer journey lasting 211 days (Dreamdata), marketers need to consistently build credibility where it counts. That's why they turn to LinkedIn. Here, professional audiences are 25% more likely to engage with relevant ads than the average internet user. Read more in our latest blog: https://lnkd.in/gNcmrasE
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With 92% of B2B event teams prioritizing ROI, proving real business impact has never been more critical. That’s why we’re introducing new features to LinkedIn Events, giving marketers the tools they need to scale events, reach the right audience, and measure performance across the full funnel: 📈 Increase visibility: Easily manage ON24-hosted events on LinkedIn and then promote the event by boosting during key moments to maximize visibility. 🎯Smarter targeting: Sync Cvent registrant data for effortless lead capture and audience expansion. ✅ Multiply event impact: Leverage the new lead generation objective, and route leads to your CRM through integrations with Integrate and ON24. Learn more about today’s announcement below.
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Today's buyers expect more than creative campaigns—they want trustworthy brands and clear evidence that marketing works. That's why we're excited to invite you to B2Believe, our upcoming virtual broadcast experience. We'll be diving into: ➕ The key metrics for reliable revenue generation. 🎬 Data-led video strategies to engage Millennial and Gen Z buyers. 📰 New research from Bain & Company on what makes B2B brands truly "buyable." 📊 Powerful analysis from the B2B Institute on brand availability. You’ll hear from experts Mimi Turner, Niklas Fazler, Lauren de Boer, and Michaela Forster from Siemens, walking away with practical takeaways and fresh ideas to build B2B marketing that drives real business impact. Save your spot today! ⬇️
B2Believe Virtual
www.linkedin.com
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LinkedIn for Marketing reposted this
In B2C, shelf space ensures brands are chosen. In B2B, the “shelf” is harder to see—buyers navigate a long, fragmented journey across digital and human touchpoints. Our newest LinkedIn for Marketing report by The B2B Institute and the Ehrenberg-Bass Institute makes the case that physical availability—being easy to find and buy—is as critical as being remembered. Presence, prominence, and portfolio together turn brand recall into growth. This is our rallying cry for B2B marketers: be easy to find. Check out my foreword below, featuring insights from Frank Cooper III, and download the full report to learn more (link in comments).
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Snowflake drove 3x higher CTR with LinkedIn’s Thought Leader Ads. And they’re not the only ones seeing the value of B2B influencers on LinkedIn. 💡 Curious how authentic human voices can influence the buying process? 🗣️ Get practical tips in this on-demand webinar with LinkedIn’s Purna Virji and Snowflake’s M(ai)la Ruggiero: https://lnkd.in/dvUYPN2C
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Some things just work better together. This week's newsletter explores the power of pairing up: ad formats that multiply results, AI tools that enhance ABM, and partnerships that drive ROI. Because great marketing is rarely a solo act. Read the full roundup, including thoughts from Patrick Shea, Gordon Young, James Hickey, Ali Barnard and Andrew Hutchinson ⬇️
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TODAY find out how to make your B2B brand easy to find and buy, and convert attention into sales. Join the The B2B Institute and the Ehrenberg-Bass Institute live for the launch of “Easy to Find: Being Where B2B Buying Happens,” with Tyrona (Ty) Heath, Professor Jenni Romaniuk, and Kate Newstead. The Easy to Find framework breaks B2B findability into three areas: - Presence: Being where buying happens — for example, scaling events to digital audiences - Prominence: Standing out with distinctive assets and premium formats to capture attention - Portfolio: Backing core offerings with sufficient media investment to enhance ROI Without sufficient investment in these areas, awareness does not translate into sales. This research—developed with the Ehrenberg-Bass Institute and leading contributors—explores the overlooked driver of B2B growth: Physical Availability. Date & Time: November 10, 2025, @1pm EST | 10am PST Register now: https://lnkd.in/g_fR3Rt5
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When your target audience is on LinkedIn, their mindset is different from when they’re watching TV 📺 This presents a challenge: How do you meet the mindset of buyers in business and everyday contexts? Jonathan Vu, VP Marketing, Media & Sponsorships, and the ServiceNow team did just that by leaning on humor to resonate and using LinkedIn’s Video Ad Solutions to arrive at the right moments. See how they drove a 19-point lift in aided awareness: https://lnkd.in/dkpcbyNE