Celebrating Innovation and Excellence: Highlights From the LinkedIn Marketing Partner Awards

In a world where marketing evolves at a fast pace as new advertising products and marketing solutions become available, the role of LinkedIn Marketing Partners has become increasingly vital to B2B marketers. 

The LinkedIn Marketing Partner Awards not only honor the outstanding work of our partners and the value they provide through their LinkedIn solutions, but it also spotlights the transformative power of collaboration and innovation in achieving successful customer outcomes.

Each award category represents a LinkedIn value that contributes to growing our mutual customers and mission of creating economic opportunity for every member of the global workforce. 

Customer Value: Dreamdata

This award recognizes the partner whose services and solutions have profoundly impacted customer outcomes with LinkedIn.

Dreamdata’s innovative LinkedIn Engagement Reports have transformed how customers understand their audiences and how they’re interacting with their ads. And they’ve provided remarkable results for their customers; ScreenCloud increased their ROAS on LinkedIn by 2.6x with Dreamdata’s solution.

“We’re immensely proud to have been awarded LinkedIn’s Marketing Partner Customer Value Award 2024! Alongside the team at LinkedIn, we’ve been working hard to help B2B marketers measure and optimize their LinkedIn Ads through both revenue attribution – which has shown 7.7x more revenue attributed to LinkedIn Ads on average – and through our CAPI integration –which has already seen an enterprise customer decrease their lead cost per acquisition by 87%! The award recognizes this value, which we are determined to continue bringing to customers worldwide,” – Steffen Hedebrandt, Chief Marketing Officer & co-founder, Dreamdata

Innovator of the Year: Zapier

This award celebrates the partner who is pioneering the way into new customer solutions with LinkedIn.

Zapier integration with LinkedIn’s Conversion API has shattered barriers, enabling seamless connectivity across more than 6,000 other SaaS apps, including hundreds of CRMs.

They have made complex solutions accessible to everyone and stand as a testament to the innovative spirit of this award.

“Zapier is grateful for the recognition of our work with LinkedIn to bring powerful solutions to LinkedIn Ads users. Our new Conversions API integration will make it easier than ever for advertisers to accurately measure campaign performance; we're excited to bring it to market alongside our partners at LinkedIn," – Charles Kemp, Sr. Manager, Business Development, Zapier

Equity in Action: Flashtalking by Mediaocean

This award recognizes the partner who has demonstrated a commitment to making the workforce more equitable through programs, events and initiatives centered on empowering employees and creating opportunity for everyone. 

Flashtalking by Mediaocean commitment to equity is not just a promise but a tangible reality, with a 30% increase in underrepresented minorities and 39% of leadership positions held by women in their organization. They didn’t stop there, they also launched an external partnership program to service underrepresented groups.

“It’s an incredible honor to receive the 2024 LinkedIn Marketing Partner [Equity in Action] Award. By prioritizing diversity, equity, and inclusion, Flashtalking by Mediaocean aligns with LinkedIn's mission statement of creating economic opportunity for every member of the global workforce. The empowering environment we have built allows employees to thrive and contribute to the success of our organization and our customers, leading to long-term positive impacts for the entire ecosystem,”– Aaron Goldman, CMO, Mediaocean

Creator of the Year: JJ Haigh, Adverity

Creator of the Year is awarded to an individual whose content has left a mark on the industry, inspiring us all to dream bigger.

JJ Haigh is an outstanding creator who worked with a number of industry experts and clients to participate in Adverity’s content series Now, Next, Future, which has positioned Adverity as a thought leader in the industry and enabled joint brand awareness for the partnership.

“Winning this award is a huge honour for me personally but this is an award win to be shared with the entire content team at Adverity. Working with LinkedIn on the content series was an extremely enjoyable process, everyone was hugely enthusiastic about the project and I believe that it comes across within the content. The series has been invaluable to us as a business and a huge thanks must go to everyone involved,” – JJ Haigh, PR & Communications Manager, Adverity

Transformation: Colin Day, Oktopost

True transformation takes relentless tenacity and an uncompromising vision for success. The award for Transformation recognizes a catalyst for positive change within their company and community. 

Colin Day’s unwavering dedication to transformation has propelled Oktopost to new heights, driving innovation and partnership opportunities with LinkedIn. He leaves no stone unturned, being present in all go-to-market opportunities, always seeking new areas for partnership with LinkedIn, and pushing for Oktopost to prioritizing building to LinkedIn products, all while being a great partner to work with.

"This award is a testimony to what we can achieve together. Being recognised as the Transformation Partner of the Year by LinkedIn is a great, personal privilege and speaks volumes of Oktopost's commitment to innovation and collaboration within the LinkedIn ecosystem. I want to extend a huge thank you to our phenomenal team and our amazing customers, whose trust and partnership make everything possible. Together, we are setting new benchmarks for excellence and ensuring every message drives a meaningful business outcome," – Colin Day, VP Business Development, Managing Director EMEA, Oktopost

Inspiring Excellence: Hubspot

Awarded to the partner who sees no challenge as too big and keeps learning, iterating and improving.

To inspire excellence is to embrace the awesome responsibility of consistently offering the very best of oneself to those around you every day. There is no better example of this award than the EMEA & APAC HubSpot Marketing teams. A special shout out to Clara Landecy who, amongst so many other initiatives, spearheaded the launch of the “Defining the Future of Marketing in EMEA” report that surveyed marketing decision makers across EMEA which was a huge success. Another nod goes to Amiria MacKinnon for her extraordinary resilience in navigating the diverse and complex APAC market which has resulted in exceptional customer growth in the region. 

"Being honored with the Inspiring Excellence award fills me with profound gratitude. It signifies embracing challenges as opportunities for growth, persistently learning, iterating, and improving throughout the journey. I am deeply thankful for the chance to collaborate with the LinkedIn Partner team. This award serves as a testament to LinkedIn's unwavering commitment to fostering growth within the EMEA region, and I'm privileged to be a part of it," – Clara Landecy, Senior Marketing Manager, Strategic Partnerships, Hubspot

Collaboration: QuickFrame

Awarded to the partner who has shown commitment to collaboration within the partner ecosystem.

QuickFrame’s collaborative spirit has not only accelerated the adoption of video on LinkedIn but also fostered a culture of innovation and cooperation within LinkedIn and the partner community. QuickFrame’s collaboration with multiple teams has captured a significant milestone in customer adoption of CTV ads with LinkedIn, by sharing creative best practices and bespoke CTV creative packages for customers. They’ve also collaborated with over 10 AdTech partners to help them develop video content to tell powerful and creative stories about their integrations.

“The Collaboration award means a lot to QuickFrame and our relationship with LinkedIn. As a content & creative marketing partner, we are grateful for the award, which stands as a testament to the growth we have achieved over the last few years. We are honored to be collaborating with LinkedIn and bringing the value of video to both paid and organic LinkedIn placements, as well as CTV for LinkedIn customers. Thank you to our partner team at LinkedIn who make this possible,” – Max Berns, Lead Growth Manager, QuickFrame

Learn more about the extraordinary offerings of LinkedIn Marketing Partners and how they can help you achieve your marketing goals with LinkedIn. Your work together may inspire a winning award submission next year!