We’re blushing! According to a new report from EMARKETER, LinkedIn is having a moment. Marketers are confident that LinkedIn delivers positive ROI 📈 Here’s why: 📣 New ad formats, tools and features like Thought Leader Ads are attracting attention from both B2B and B2C marketers ✅ Marketers view the platform as brand-safe amidst a tumultuous global landscape 🗞️ Professionals are flocking to LinkedIn for news, networking and insights related to their fields Swipe through below to uncover more insights and view the full report here ⬇ https://lnkd.in/e8Kcrmip
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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Content marketing is one of the oldest forms of marketing there is, dating back to Benjamin Franklin’s publication of Poor Richard's Almanack nearly 300 years ago. Still relevant? You bet. Learn why content marketing is more important than ever for B2B brands: https://lnkd.in/gr5QAPiE
Why Content Marketing Is More Important Than Ever for B2B
linkedin.com
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Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. There's no surprise it's worth significant investment. 🏦 In 2023, LinkedIn’s B2B Marketing Benchmark found that lead generation accounts for the highest allocation of B2B marketing budgets, at 36 percent. Read on to learn about all things B2B lead generation — what it is, why it matters and how to get it right in the modern digital marketplace: https://lnkd.in/gUY6eeTi
What Is Lead Generation: Strategy and Best Practices
linkedin.com
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There's no doubt about it, B2B marketers have the skills and know how to build a brand. Unfortunately, it can be hard for our performance metrics to accurately reflect the true value of brand building. ICYMI: The latest edition of This Week in Marketing can help you make the case. It includes practical advice for measuring brand building, tips on more effective thought leadership, and rationale to help you sell brand building to your organization: https://lnkd.in/gxJuMhGt
This Week in Marketing: Why and How to Build Your B2B Brand
linkedin.com
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LinkedIn Ads reposted this
This week, I had the pleasure of representing LinkedIn Ads participation at Advertising Week Europe, alongside Sinead Cowen. The week began with the inspiring The Future of Female Awards & ‘Now & Nexts’ event with The Female Quotient, presented by LinkedIn. A huge thank you to all the participants and their collaborative efforts in making these events a success! We also enjoyed some thrilling panels, including Lauren de Boer on ‘The Future is Female: Shaping the Future’, Tom Pepper’s exploration of findings from our forthcoming research on B2B Buyer Groups, and Mimi Turner’s insightful sessions sharing preliminary results from joint research by WARC & The B2B Institute on how effective B2B campaign promises influence brand health metrics. Additionally, Daniel Sheridan imparted his expertise on how members can enhance their profiles to better connect with opportunities on our platform during our "Rock Your Profile" session! It was indeed an inspiring week filled with the creation of new connections, engaging in networking, participating in panels, and attending meetings! A huge thanks to Matt Scheckner Lance Pillersdorf Ruth Mortimer Louise DiIulio Elizabeth Tobin Shelley Zalis Talia Bender Small and so many more! #LinkedIn #PlacetoB2B #AWEurope24
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LinkedIn Ads reposted this
I always say a woman alone has power; collectively we have impact. Traditionally we have been taught to be competitive with one another, because there was such a scarcity of jobs at the top. It’s so clear that strategy doesn’t work. The truth is that raising each other up and channeling the power of collaboration is truly how we’ll change the equation—and have a lot more fun along the way. Thank you LinkedIn and The Female Quotient for this special evening highlighting the power of collaboration and connection 🤝
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LinkedIn Ads reposted this
Two packed rooms for our LinkedIn sponsored sessions at #AWEurope yesterday! Daniel Sheridan shared his knowledge about how members can optimise their profiles to better connect to opportunities on our platform, during our Rock Your Profile session. Great to see delegates taking the opportunity to upgrade their LinkedIn profile picture with our resident photographer in the Scale Up Lounge, presented by LinkedIn. Mimi Turner was joined by Paul Stringer, PhD to share some early findings from joint research from WARC & The B2B Institute on the impact of effective B2B campaign promises on brand health metrics. Super interesting session with some surprising insights! My main take-away: be more Janet Jackson, be less Carly Simon! #IfYouKnowYouKnow !! Looking forward to the last day of Advertising Week today, and especially our Customer Panel session on B2B Buying Groups moderated by Tom Pepper. It promises to be an insightful session with some of our top clients from EY, Sage and Visa. Don’t miss it!