OK so we’re not huge fans of clever marketing disguised as environmental action, but the pedigree of this new initiative seems sound. The Ecosia people – who plant trees when you use their search tools – have just released a new free debit card called TreeCard. The idea is that for every $60 you spend, they will plant a tree in your forest. It’s cute, and while some may consider it a gimmick, the fact is that Ecosia has already planted 100 million trees over the past 10 years, so they do what they say.

The card is a Mastercard debit card and so it comes with all the usual trimmings. You can track your spending, the deposits are reserved and best of all it’s free of charges. It’s available in the US only at the moment, but there are definitely plans to extend it to Europe, the U.K. and beyond over time.

We really like the idea and if you register your interest using this sign up link, we get boosted up the queue to get our card when it’s released.  Go on, what have you got to lose?