Media and Tech Trends for the Next 4 Billion Users
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This document discusses trends in media, technology, and consumer attention. It notes that the average person's day is fragmented into 120 15-minute periods of attention across various activities like work, commuting, TV, and social media. Emerging technologies like virtual reality and the "internet of things" will further divide attention. The number of media and tech companies serving the next 4 billion users will increase as more offer specialized services across areas like messaging, content, commerce, connectivity and more. The future will see more independent players in each layer and the rise of new attention-grabbing formats, quantified data about humans and the world, and fan-created content dwarfing professional content.
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Media and Tech Trends for the Next 4 Billion Users
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- 4. OTHER NIGHTTIME ACTIVITIES SLEEP MULTITASKED TV, DIGITAL AND OTHER MEDIA MULTITASKED WORK WITH MEDIA FOCUSED WORK MULTITASKED AUDIO AND OTHER PASSIVE MEDIA COMMUTING, MEALS, OTHER DAYTIME DEDICATED TV 8HOURS 2HOURS 3HOURS 7HOURS 5HOURS 3HOURS 1HOUR 1HOUR 30HOURSINA24HOURDAY REALITY OF A TYPICAL PERSON IN THE U.S. AVERAGE DAY
- 5. ATTENTION15MINUTESATATIME SLEEP FOCUSED WORK MULTITASKED WORK WITH MEDIA ! COMMUTING, MEALS, OTHER DAYTIME ! DEDICATED TV MULTI-TASKED TV, DIGITAL AND OTHER MEDIA ! MULTI-TASKED AUDIO AND OTHER PASSIVE MEDIA ! OTHER NIGHTTIME ACTIVITIES A TYPICAL 30 HOUR DAY: 120 15 MIN. MOMENTS
- 6. $2.6 $1.5 $9.0 $1.5 $1.0 $.7 $.5 BILLIONDOLLARSONLESSTHANFIVEMINUTES VALUATIONS IN BILLIONS $.8 $.9
- 10. THENEXTFOURBILLION? 1.2 BILLION 1.2 BILLION 2.3 BILLION 2 BILLION 350 MILLION $360-$730/YR $1,500-$20,000/YR$730-$1,500/YRLESS THAN $360/YR > $20,000/YR SUBSIDIZE ONBOARD OPTIMIZE INTERNET ACCESS
- 13. MEDIA+TECHARPU ANNUAL ARPU COMPARISON ACROSS SUBSCRIPTIONS, COMMERCE, MEDIA & ENTERTAINMENT AND ADVERTISING 0111335556771415213434434653 123147 257 285307 633 684 760 1227 1322 1405 1475
- 18. MORELAYERS TOBEAPLAYER ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
- 19. SEARCHINGFORVR OCULUS RIFT GOOGLE CARDBOARD SONY MORPHEUS DAFT PUNK
- 20. MEDIA+TECHLAYERS MOBILE/VIDEO MESSAGING VIDEO CONTENT BUSINESS INTELLIGENCE/BIG DATA INTERNET OF THINGS SEARCH MARKETPLACE DELIVERY SERVICE/ON-DEMAND CONNECTIVITY OS HARDWARE PAYMENT STORAGE ADS/TECH
- 21. MEDIA+TECHCAPABILITIESMATRIX MOBILE/VIDEO MESSAGING ✔ ✔ ✔ ✔ ✔ ✔ VIDEO CONTENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ INTERNET OF THINGS ✔ ✔ ✔ ✔ ✔ ✔ ✔ SEARCH ✔ ✔ ✔ ✔ ✔ ✔ ✔ MARKETPLACE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ DELIVERY SERVICE/ON-DEMAND ✔ ✔ ✔ CONNECTIVITY ✔ ✔ ✔ OS ✔ ✔ ✔ ✔ ✔ ✔ HARDWARE ✔ ✔ ✔ ✔ ✔ ✔ ✔ PAYMENT ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ STORAGE ✔ ✔ ✔ ✔ ✔ ✔ ✔ ADS/TECH ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ BUSINESS INTELLIGENCE/BIG DATA ✔ ✔ ✔
- 22. WHAT’SNEXT? INDEPENDENT PLAYERS IN EACH LAYER MOBILE/VIDEO MESSAGING VIDEO CONTENT INTERNET OF THINGS SEARCH MARKETPLACE DELIVERY SERVICE/ON-DEMAND CONNECTIVITY OS HARDWARE PAYMENT STORAGE ADS/TECH BUSINESS INTELLIGENCE/BIG DATA
- 27. LESSONSFROMTHEINTERNETFRIDGE 1999 2007 20112010 20242006 20082001
- 29. 2013
- 30. 2013
- 31. 2014 SLIDESHOWS VINE MEMES INFOGRAPHICS ANIMATED GIFS LISTICLES FUNNY FAKE REVIEWS SECRET
- 33. FANCONTENTALREADYDWARFSPROFESSIONALCONTENT HOURS OF CONTENT 110 542,000 220 142,000 100 63,000 150 131,000 10 83,000 NETWORK LIBRARY FAN CREATED CONTENT
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