Those That Get It Don’t Need It, and Those That Need It Don’t Get It

An innovation paradox

When we have a new idea that we’re trying to spread, we face a paradox: those that get it don’t need it, and those that need it don’t get it. Breaking this paradox is the key to getting our ideas adopted.

What Assumptions Underlie Your Business?

Hypothesis Testing for Lean Startups - Part Four in the Lean Startup Series

Hypothesis testing

Every time we build a business model for a new idea, it is based on many different assumptions. To increase our chances of success, we need to test these assumptions systematically.

How Big is Your Market and Where Will You Start?

Part 3 in The Lean Startup Series

Facebook Markets

If you’re doing a lean startup, you need to do two things. Identify the potential users in your market that are currently experiencing the most pain, and start with them. Once you’ve identified this first niche, then you can plan your expansion route.