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Kevin W. McCarthy
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The On-Purpose Business: Doing More of What You Do Best More Profitably Hardcover – January 1, 1998

by Kevin W. McCarthy (Author)
4.2 4.2 out of 5 stars 12 ratings
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ARE YOU MAKING THE MOST OF YOUR CAREER OR BUSINESS? Do you love your work? Does your job and business truly make a difference? Are your passion, dreams, and vocation aligned?

The On-Purpose Business helps you answer these and other critical questions. Written in a story format, this book will help you make the most of your God-given talent to take your career or business charging to the next level.

The principles found in The On-Purpose Business are clear and easy to apply. What you learn will forever change your business, career, and life!

"Page after page, The On-Purpose Business expresses feelings into words. More importantly, it provides insights and strategies to take successful action."-Ken Blanchard, coauthor of The One-Minute Manager

"Kevin has done an excellent job of delivering an impactful message in an entertaining way. Using a case-study approach provides the reader with a clear and memorable visualization of the key themes."-Steven S. Reinemund, president and CEO, Frito-Lay, Inc.

"Outstanding! I'm using the information learned in The On-Purpose Business-especially The Service Model. This fast-reading story will make a difference for me and our company."-Charles D. O'Dell, president, Marriot Management Services

"The first step to effectively organizing any business is identifying your purpose. Kevin's book provides the inspiration and the instruction to help you do just that!"-Barbara Hemphill, author of Taming the Paper Tiger

"Just as life rewards those who serve their purpose, so does business. This is must reading for those who want to align the soul of a company with its bottom line."-Jeff Olson, CEO and founder, The Peoples' Network

"Finally! A track to run on...a formula for organizational renewal that is unmatched! This masterpiece captures the essence of great leadership and provides the practical, powerful, and essential elements for 'doing more of what you do best more profitably'!"-Glenna Salsbury, author of The Art of the Fresh Start

"The On-Purpose Business is going to be instrumental in growing our sales from $200 million to our goal of being a billion-dollar force in the men's clothing business."-Ed Fricke, directory of training and development, Tom James Company

Previous page
  1. Print length
    187 pages
  2. Language
    English
  3. Publisher
    Pinon Pr
  4. Publication date
    January 1, 1998
  5. Dimensions
    5.75 x 0.75 x 8.75 inches
  6. ISBN-10
    1576830764
  7. ISBN-13
    978-1576830765
  8. See all details
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This parable teaches principles of management with a spiritual bent by telling the story of a businessman who is appointed to run a company facing bankruptcy. Through conversations with interesting characters he learns how to rebuild the company and make it prosper. "On-Purpose" means focusing on all areas where each individual joins, belongs, and contributes to an organization. The on-purpose business theme is built upon four pillars, which include "meaning," or the purpose principle, which coordinates the purpose of the person with the purpose of the organization (business, not-for-profit, or any type of organization). The second pillar is "mindset," or the need for each individual to think and act like the president by taking personal responsibility. The "service model," or the method of building a business, is the third pillar, and the fourth is the "manner of operation," or doing more of what one does best more profitably. The story device is not unique in management books, but it still may appeal to a wide readership. Mary Whaley

About the Author

KEVIN W. McCARTHY is the leading thinker, writer, and speaker in the purpose field. His hope is for every person and organization to be on-purpose. An entrepreneur at heart, Kevin received his MBA from The Darden School at the University of Virginia and his bachelor's degree in business and economics from Lehigh University. He is the president of US Partners Consulting, a business consulting firm specializing in helping businesses become "On-Purpose Businesses." He is also the founder of The On-Purpose College, which is dedicated to the development of personal and professional leadership. In addition, Kevin owns and operates several businesses. Kevin is also the author of The On-Purpose Person and lives with his family in Orlando, Florida.

Product details

  • Publisher ‏ : ‎ Pinon Pr; First Edition (January 1, 1998)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 187 pages
  • ISBN-10 ‏ : ‎ 1576830764
  • ISBN-13 ‏ : ‎ 978-1576830765
  • Item Weight ‏ : ‎ 12 ounces
  • Dimensions ‏ : ‎ 5.75 x 0.75 x 8.75 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 12 ratings

About the author

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Kevin W. McCarthy

Kevin W. McCarthy

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Pioneering Professor of Being On-Purpose; Strategist, Business Owner, Author

Purpose pulses in the core of our being. It is our sustaining source of energy and meaning. Since the late 1980s, I have been helping individual and organizations harness the power of purpose to be on-purpose. My collective works are known as ON-PURPOSE®.

Be the forefront of your life, career, or business. By originating and sharing forward-thinking leadership and strategy ideas and methods, you can meaningfully align your life to be on-purpose. Next, you can integrate your purpose into your work, relationships, and business — your life decisions. On-Purpose provides simple-to-understand models and easy-to-apply methods so results happen early in the learning curve and only get better as you gain competency.

For example, do you wonder, “What is my purpose in life?” Using the “ONPURPOSE.me” tool you can discover your life purpose in just 2 words in under 3 minutes. Once you stop searching for purpose, you can re-invest your time into being on-purpose.

Feeling lost about what you should do? Use the “Want List and Tournament” method and tools described in “The On-Purpose Person” to set goals and clarify your top priorities. Speed out of your darkness into the light.

Looking for a life, career, or business plan? The Service Model, found in “The On-Purpose Business Person,” taps into your innate desire to serve and provides you the 6 essential layers any plan needs to succeed long term. Ideal for entrepreneurs!

What’s wrong with big business? The CEO-system of management is obsolete, and we’re all paying the price! Talented people like you are burning out, wanting out, and checking out of corporate life. It really sucks to sell your soul! “Chief Leadership Officer” disrupts the CEO-system and maps how The On-Purpose Principle (the purpose of the person and the purpose of the organization) is the beginning of a much-needed business reform.

These examples are just four of the many leading-edge principles and practices intended to help you to be on-purpose.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
12 global ratings

Top reviews from the United States

Gerald D. Preator
5.0 out of 5 stars On Purpose with the Master
Reviewed in the United States on June 1, 2009
Verified Purchase
I worked through the whole "On Purpose Person" process when reading his first book and that was helpful. This book is the business version of the same thing. I appreciate the subtitle, "Doing More of What you Do Best More Profitably." In my business clearly some things I do better than others and to capitalize on those things is most helpful. There are some great concepts and ideas about how to run an on purpose business in the book, check it out!
3 people found this helpful
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Anthony J. Ross
4.0 out of 5 stars The On-Purpose Business
Reviewed in the United States on January 6, 2008
Verified Purchase
A great read for anyone that is after a book that can give them some advise about how to be a good leader and manager. If your business is lacking that something then this is the book to read.
One person found this helpful
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Mandy & Bob
5.0 out of 5 stars Purpose Driven Life from the Business point of view!
Reviewed in the United States on December 1, 2009
Verified Purchase
Do you compartmentalize various aspects of your life?
Business
Personal
Married
Recreational
The book challenges us to look at life as a whole instead of compartmentalizing it so that we can live to the fullest that God had intended.
One person found this helpful
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jake
2.0 out of 5 stars Two Stars
Reviewed in the United States on March 10, 2015
Verified Purchase
Not a good read.
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Jeff Maloof
5.0 out of 5 stars Superb.
Reviewed in the United States on March 20, 2008
Verified Purchase
I quick and impactful read with all the fat trimmed off. McCarthy does a beautiful job of comminicating his points and lessons.
One person found this helpful
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Kelly
5.0 out of 5 stars Get it! Read it! Apply it! ASAP!!!!!!
Reviewed in the United States on September 28, 2008
This book is truly amazing! Not only is all the info there for you to truly start operating "on purpose", but it's delivered in a way that you can absorb it. Kevin is absolutley awesome and he "get's it" he understands that you need to look, walk, talk and exist where you want to go! Please, please read it, apply it.. and then get on purpose and live fully and abundantly!
PS Have you seen Kevin's new pics? He has lost a great deal of weight, and looks years younger.. I guess he is more on purpose now than ever!
Thank you Kevin for this wonderful work!
2 people found this helpful
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Tina L. Miller
5.0 out of 5 stars Finally -- a business book with a heart
Reviewed in the United States on November 1, 1999
Rarely have I been moved by reading a "business" book -- until now. This book touched me -- explaining in logical detail why it is important to align our head, hands, and heart in our business endeavors, as in all areas of our lives. Businesses who follow these guidelines will be successful -- both financially and with an abundance of happy, motivated, enthusiastic employees. Written in story format, this book is a quick read with a marvelous lesson for anyone involved in any kind of business. Individuals can also apply the lessons to their daily lives to increase their personal sense of fulfillment and happiness. I'm sending a copy of this book to the CEO of the company I used to work for! The book's message is wonderful -- and very motivational.
13 people found this helpful
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john.mann@rogersamerican.com
5.0 out of 5 stars An outstanding book that clarifies many important issues!
Reviewed in the United States on March 31, 1998
So many organizations today are trying to do "more with less" and are trying to be "all things to all Customers." This book provides insight into why you cannot experience long-term success without being On-Purpose. I wish Corporate American, from the top-down, would use this book as a strategic "blue print!"
7 people found this helpful
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