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The Online Home of Scott Howard aka ScLoHo
Online as ScLoHo & In-Person as Scott Howard
A few decades of successfully helping businesses invite people to become their customers and clients is the simplest umbrella statement that captures what Scott has been doing and continues to do today. Utilizing Human Relationship Marketing Principles that are timeless is the secret to success.
Scott also writes and produces weekly media & marketing content online under the moniker ScLoHo. Available free in written blog form and as a podcast in 10 minutes or less.
The Latest ScLoHo Blog Articles
Pitfalls of Pinpoint Targeting
A little of this and a little of that can work when making cookies in the kitchen. But when it comes to marketing your business, having the correct “Media Mix” is crucial to capturing your immediate sales, and more importantly, your future sales and market share....
No Quick Fix
One of the concerns that I sometimes hear when talking to a business owner about investing in an advertising campaign is how long it will take to get results. Or a variation is the opposite... Can we handle all the business we get if we start advertising with your...
Older and Wiser
Facts are facts, right? Yes and no. When you look at numbers or other facts, it's often not enough to just look at the raw data. We can learn so much more by digging deeper and being curious. Curiosity is a term that came up in a recent conversation with a friend...
Published Articles
Podcast Episodes
Let's Start a Conversation
Email: Scott@ScLoHo.net
Call or Text: 260-255-4357