What can AI do for the future of marketing? The latest edition of This Week in Marketing has some clues, as well as advice and best practices from expert marketers around the web. ⬇
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As a B2B professional, this list of customer experience pitfalls will likely sends chills down your spine. 🥶 No brand sets out to deliver a poor customer experience (CX), yet many still struggle to deliver outstanding service across the full buying journey. Why is that? Debbie Levitt, author and self-proclaimed Mary Poppins of CX, suggested that brands often suffer from a lack of customer-centricity. Check out her Marketing Book Worth a Look: https://lnkd.in/gvRNyip2
Marketing Book Worth a Look: Customers Know You Suck
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Two words that should be top-of-mind for B2B marketers everywhere: refresh and repurpose. Repurposing is an art, and can extend the life of your high-quality marketing materials while also extending their reach. Read on to discover tips for creating shareable assets that help you extract more value from the work your team produces: https://lnkd.in/dkCZqpqt
Repurposing Content Into Shareable Marketing Assets
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LinkedIn Ads reposted this
Whether it’s creating audience insights, writing briefs, or acting as your pre-production assistant, #AI agents like Omni are built to support B2B marketers 🤝 Hear Clarissa Season, the Chief Experience Officer at Annalect, explain how it can help you do your job ⏯️
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LinkedIn Ads reposted this
It’s that time again! ☀ Join us once more as we take over the rooftop of the iconic Carlton Hotel for the Cannes Lions International Festival of Creativity. At #ThePlaceToB2B in Cannes, you’ll hear from the industry's most influential B2B thought leaders on: • What’s top of mind for B2B brands right now—where budgets will be spent, as well as the new technologies and tactics B2B marketing leaders will spend on. • How marketing organizations can succeed amid sweeping technological advancements and a rapidly changing macro environment. • How B2B creators and the brands that partner with them are rewriting the code for what “professional” looks like. Register to attend here: https://lnkd.in/gUYQ5vBJ Photo credit: Sean T. Smith | Anton Martynov @stsphotovideo #CannesLions2024
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Content marketing is one of the oldest forms of marketing there is, dating back to Benjamin Franklin’s publication of Poor Richard's Almanack nearly 300 years ago. Still relevant? You bet. Learn why content marketing is more important than ever for B2B brands: https://lnkd.in/gr5QAPiE
Why Content Marketing Is More Important Than Ever for B2B
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Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. There's no surprise it's worth significant investment. 🏦 In 2023, LinkedIn’s B2B Marketing Benchmark found that lead generation accounts for the highest allocation of B2B marketing budgets, at 36 percent. Read on to learn about all things B2B lead generation — what it is, why it matters and how to get it right in the modern digital marketplace: https://lnkd.in/gUY6eeTi
What Is Lead Generation: Strategy and Best Practices
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There's no doubt about it, B2B marketers have the skills and know how to build a brand. Unfortunately, it can be hard for our performance metrics to accurately reflect the true value of brand building. ICYMI: The latest edition of This Week in Marketing can help you make the case. It includes practical advice for measuring brand building, tips on more effective thought leadership, and rationale to help you sell brand building to your organization: https://lnkd.in/gxJuMhGt
This Week in Marketing: Why and How to Build Your B2B Brand
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