Don’t automate everything you share on social media.
Don’t be all business, either. Be all human.
Share your feelings and opinions, not just news and information.
Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell.
Be there for your audience, those who are following you and supporting you.
Give them as much attention as they give you, even more.
Listen to them and engage with them.
Praise them and thank them.
Help them as much as possible.
Don’t overlook the importance of the social in social media.
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