Anybody can write about anything almost anywhere online.
That’s what the proliferation and prevalence of social media has made possible.
Anybody can position themselves as an authority if they are knowledgeable, talented and prolific.
With that authority, though, comes a great deal of responsibility.
If you have a blog, you need to know what you’re talking about or you risk being exposed as an amateur.
If you have a YouTube channel, you need to be able to enlighten, educate and entertain viewers.
Whatever social media channel you are active on – from LinkedIn to Twitter, Facebook to Instagram – if you try to fake it till you make it, chances are you’ll be ignored or worse yet, called out eventually for mediocrity.
And you’ll give social media a bad rap.
So, don’t just write about anything on social media.
Don’t just share anything, either.
Share something that is relevant, timely and valuable to your audience.
Share something that is special, not superficial…rare, not redundant…priceless, not petty.
Share something that everybody wants and needs, and only you can offer.
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