JetBlue introduced two new paint jobs this month as part of its 17th birthday celebration. One shows off some of the company’s whimsy (and, not surprisingly, is my favorite of the two) while the other pays homage to the airline’s New York City roots.
The new “Blueprint” livery is the first special livery to fly on the company’s Embraer 190 fleet. It offers something of an x-ray view into the aircraft, showing off the cabin, overhead bins, cargo and flight deck. The contents are fun in general but it turns out that there are a few inside jokes included in the collection. The teddy bear in the overhead bin is not just along for the ride; it is a reference to a bear that used to exist at company headquarters. The french press coffee maker is a nod to one frequent customer who used to travel with such, making his own coffee on board. Plus a bunch of other bits the designers made up for fun.
The new tail design – “Highrise” – represents the skyline of NYC as lights shining through the windows of the buildings. Not quite as much fun as the E90 but it will be showing up on more aircraft throughout the year so expect to see it more often if you’re out planespotting.
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Really like the blueprint. Cute.
It was designed by a UF Graphic Design alumni!
She’s pretty awesome in general, too. 🙂