How to Get Started with Custom Fields and Tagging

“Gather any information you want from subscribers by adding a few extra blanks to your subscription form.”

That was the driving motivation for our developers in creating our Custom Fields feature in FeedBlitz. Want to know your subscriber’s first and last name? We’ve got a blank for that. How about their date of birth? There’s a field for that one, too. Possibly throw in their zip code or country? Yes and yes! Now, let’s get started..

What is a Custom Field?

In FeedBlitz a Custom Field is any extra information attached to a subscriber beyond their email address. FeedBlitz publishers can create and manage an unlimited number of Custom Fields under Manage Tags and Fields. If interested, you are able to tag a large group of your subscribers by working through the Apply to Subscribers option, also shown below.

What can I do with Custom Fields?

With the flexibility of gathering the information you would like to have most, you are able to use the information gathered by Custom Fields to:

• personalize mailings *Think having Dear _____, as your introduction.

• target your subscribers with information-specific groups and lists

• search and filter subscribers based on specific information

• increased reporting and data measurements

• create additional mailings such as:

  • Happy Birthday messages

  • Location-based mailings

  • Gender-specific offerings

How do I add Custom Fields to my SmartForm subscription forms?

Login to your FeedBlitz account and select Custom Fields under Publisher Tools. Choose configure custom fields and subscriber data capture. Here you will be taken to the following screen where you will be able to create a Custom Field. The below example shows the creation of a Custom Field to gather a subscriber’s Date of Birth:

Once set in your Custom Fields dashboard, you will be able to add these fields in your Smart Form subscription form. You can create these fields with either a simple text answer, as well as multiple choice options requiring either 1 answer or the ability to select multiple answers.