Today I had the opportunity to tour the Santa Barbara headquarters of smart speaker manufacturer Sonos. I’ll be writing up a some more detailed accounts of some of the interesting things this fascinating company does.
One thing particularly interesting thing about Sonos is how it was established by four veterans of the original dot com era who had no experience in audio hardware or technology but had a vision of how they would like the stereo system of the future to look like.
That vision hasn’t come without change for the company, the shift to streaming has meant Sonos itself has had to pivot away from its original business model which entailed layoffs for the fast growing company last year.
How Sonos is navigating that shift, along with fostering a culture of openness and innovation is an interesting story that I’ll be telling over the next few weeks. In the meantime, my head is spinning from information overload.