Unlock this Executive Book Summary® now for FREE!
Already a Summary.com member? Sign in.
The Innovative Sale
Unleash Your Creativity for Better Customer Solutions and Extraordinary Results
Share this summary
About the Summary
Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.
More Summaries
-
Radical Integrity
James Jacobi
-
CustomerCentric Selling
Michael T. Bosworth,
John Holland
-
Rainmaking Conversations
John E. Doerr,
Mike Schultz
-
Mastering the Complex Sale
Jeff Thull
-
The Revenue Acceleration Playbook
Brent Keltner
-
What the Customer Wants You to Know
Ram Charan