About
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated…
Articles by Gini
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Unlocking the Essence of True Thought Leadership
Unlocking the Essence of True Thought Leadership
By Gini Dietrich
Contributions
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How can you re-engage employees who have lost motivation?
My cycling coach always says that discipline trumps motivation so I like to focus on the former with employees versus trying to help them become motivated. We all lose motivation from time-to-time, even as business leaders. Instead, I like to help them find the discipline they need to get through their unmotivated days/weeks/months. This typically comes with an emphasis on professional development and providing them the space and time to reflect on what they've learned. Every year, I ask my team to think about what they'd like to learn in the coming year and find ways to support that. Then they commit to the discipline of learning. Once they've learned something new, they hold a virtual lunch to teach their colleagues. Discipline.
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Publications
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Spin Sucks
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We like to have fun here at Spin Sucks, but we also temper that relaxed atmosphere by consistently delivering top information: The latest trends, hottest topics, and often some controversial analysis on events from the worlds of PR, Digital Marketing and Communications.
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