DIGIDAY+ MEMBER EXCLUSIVES
The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation
The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data.
A look at Google's latest cookie extension
Media
Media Briefing: Why some publishers are resurrecting their print magazines
Nylon and Complex are bringing back print, but see more opportunity than just pure ad revenue.
Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.
How sending fewer emails and content previews improved The New Yorker’s newsletter engagement
The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.
TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
Just like Google, Meta and Amazon, TikTok wants to make advertising easy.
Pitch deck: How Amazon is talking to marketers about Performance+
It’s designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform.
Future of TV
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.
Inside YouTube’s 2024 upfront pitch to advertisers
YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.
Research Briefing: Marketers are set to increase their upfront spending this year
In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.
Media Buying
WTF is ID spoofing?
ID spoofing, cookie stuffing, ID stuffing, etc. What does it mean when an SSP’s user ID doesn’t match the DSP’s ID?
Goodway Group launches retail media accelerator to bring order to a growing industry
Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry.
Where do middle managers find support for themselves?: The Return podcast, season 3, episode 5
Managers are prevented from joining unions because it creates a conflict of interest, according to the National Labor Relations Act.
Podcasts
Research
GenAI has been revolutionary for middle managers who are looking for ways to streamline their workflow and get more time back.
GenAI has been revolutionary for middle managers who are looking for ways to streamline their workflow and get more time back.
The big challenge facing many DTC startups right now is thinking through what financing sources they want to tap to fund initiatives like retail expansion and new product lines. Many are trying to rely on both equity and credit.
The big challenge facing many DTC startups right now is thinking through what financing sources they want to tap to fund initiatives like retail expansion and new product lines. Many are trying to rely on both equity and credit.