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Real Estate Marketing Can Be Hard

By
Education & Training with Retired Executive Director of Education at eXp Non-Licensed

Balancing your real estate business can be challenging.

It's almost like a three ring circus when it comes to managing your past clients, your current customers, and your future prospects.  One major problem is that when you get busy with existing customers, you automatically focus your attention and most your time on them. Unfortunately, you begin to neglect past clients and stop prospecting for new clients and new business.

Here's one suggestion:

Lets keep you in front of potential buyers, sellers, renters, investors, and prospects in your local area, even while you're swamped and buried with existing business and customer tasks. Your past clients are online leaving rave reviews about how great you are which enhances and increases your future referral business, all-the-while you're still keeping up with your marketing/advertising efforts and future prospecting endeavors.

This a just one simple way and solution to making your real estate marketing easier and more effective. See what agents at companies like Century 21, Coldwell Banker, Keller Williams, Prudential, RE/MAX, Windermere, and others have to say. They are successfully doing this in their areas and can probably shed more light on this than I can, so reach out to them.

I truly believe that if you want to grow your online business, reach more consumers that are online and using mobile, and connect with prospects needing your products, tools, and services, then you have to be willing to market and advertise yourself and your business strategically, and in the places where your marketing efforts and dollars can make a difference.

Keller Williams Top Producer - Julia Carnahan Interview
Click To Listen - Right Click To Save

Comments (15)

Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

Cute Zillow commercial. I tried to listen to the interview but there was a problem.

Oct 17, 2012 10:13 AM
Patrick White
Home Driven Realty, Inc - Baldwin, NY
Driven to bring New Yorkers home

Good Evening Brad

Thanks for the blog and information. Putting it in with my favorites. Have a great day

Oct 17, 2012 10:37 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Thanks Sussie - sorry about that, it takes a while to load because it's a rather large audio file.

I went ahead and added a podcast player for you.  If you click the green arrow in the player, it should play fine. 

Hope that helps. :-)

Oct 17, 2012 11:12 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Thank you Patrick, honored to be among your favs.

Oct 17, 2012 11:13 AM
Karen Baker
Sunset Beach and Beyond Realty - Sunset Beach, NC
Professional Help with Rapid Responses...

Brad ~ We often wonder how Zillow can be of benefit to a Buyer's Agent? We do not list.  Is it worth it for us?

Oct 17, 2012 11:56 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Hi Frank and Karen -
YES. Millions of consumers monthly start their real estate searches on the web, Zillow included.

Premier Agents ARE Buyers Agents too, and appear on local properties as the local experts for buyers.
Zillow is always looking for buyers agents who are willing, able, and want to work with local buyers.

It would absolutely be worth it... or at least worth investigating.  It happens like this....

Oct 17, 2012 12:11 PM
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Brad- great commercial for Zillow. Definitely hard to juggle all those balls in the air at once!

Oct 17, 2012 10:35 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

I agree, great shout out for Zillow, but also very great info,....you always have something terrific to share with us here!

Oct 17, 2012 11:43 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Dick & Dixie -

We're not "clowning" around...

Premier Agents also have a free Wordpress powered website/blog that comes with IDX (if available from your MLS), a custom domain name and URL, already search engine optimized, and they're mobile ready too.  Also includes an Agent-HUB back-end CRM, free training, and priority customer service and support. 

We think that we can help make a difference in simplifying that juggle :)

 

Oct 18, 2012 12:02 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Thanks Kristin - My goal here at ActiveRain is to do just that!!  :-)

Oct 18, 2012 12:04 AM
Tatyana Makarov
Century 21 All Points Realty - South Windsor, CT
Your Greater Hartford Area Realtor

Thank you for sharing, Brad.

Great information...

Oct 18, 2012 03:24 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Thank you for commenting and watching Tatyana :-)

Valerie Chatman of Prudential NJ Properties also shares her great information and story...

 

Oct 18, 2012 04:13 AM
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Brad:

I agree that being in the right place at the right time is a challenge when selling real estate--who hasn't thought if I only had romanced that bank or that person I would be sitting pretty. I recently spoke with my accountant, and he wants me to 86--- 75% of my advertisement and marketing approaches, due to ROI. So, I must inquiry what is the cost?

Oct 21, 2012 02:01 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Hi Lorraine and Loretta, I'm not sure what it would cost in your specific geographic area or if the zip codes are available? What I can do is have someone contact you to check and also get you some figures? I agree that your investment of both time and money should be getting you the most ROI. I'll follow-up after the weekend. :-)

Oct 21, 2012 03:29 AM
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Hi Brad, Wow, so good to hear from you!    I will check out your posts ....   pippa

Oct 22, 2012 06:53 AM