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How To Create A Great Start-Up Business

By
Education & Training with Retired Executive Director of Education at eXp Non-Licensed

There are but a few critical pieces needed to create a successful start-up business today. In this example, you'll see that it doesn't take much and that it all stems from a simple GREAT idea that you can expand on and yet still have fun at the same time.

Here's five important pieces of the puzzle for a successful start-up business.


#1 - You'll need a niche, a group, or a target of people or prospects that need your product, tool, or service.

#2 - You need to be economically competitive, a price people won't think twice about, they are sold on the product.

#3 - You'll need to be able to tap into their emotional buying processes and signals using text, audio, and visual.

#4 - A great yet simple page on the web to access a globe of potential prospects and customers.

#5 - The use of people and social media in a strategic way to make sure your "viral marketing' is done by others.

These are the five components that are underlying nearly every buying decision made by consumers today.


In the example below, you'll see how this one start-up company
"The Dollar Shave Club" uses the combination of the five ingredients above to tap into nearly every human being on the earth. That is if you shave of course.

"This video was uploaded to Youtube just 3 days ago and already has 2,037,428 views"

The 5 Tip Break-down Mike found a niche group and prospects, (we all have to shave) he has an unbeatable and unbelievable price, he used inexpensive video media to tap into the emotional side of the brains' buying signals... humor, the website is simple, quick, and effective, and the use of social media FREE marketing that has gone viral is evident.

(Not to mention I'm writing this post along with the other thousands who are or will be doing the same thing)

It's genius, and anyone can do it!

If at first you don't succeed, try try again. A popular cliche we've all heard and know but that was before we had today's technology, free media, and the Internet. Today, with the right tools and knowledge, you can succeed right out the gate! And Yes, I am now a member of the Dollar Shave Club, thanks Mike! :)

Ron Cooks
The Real Estate Marketplace - Killeen, TX
Texas Real Estate, Ft Hood/Killeen Homes for Sale

Brad, thanks for the tips.  this post has been bookmarked for future reference, Good Job!

Mar 12, 2012 07:17 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Wow Brad, what a wonderful example.  I completely agree w/ your success priniciples.  They did a great job.

Mar 12, 2012 08:17 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Brad,

Good post.

The video was brilliant. I watched it all the way through, which I would not normally do

Thanks

Phil

Mar 12, 2012 08:40 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great video, Brad.  This guy definitely has a huge market and a product that most of us guys think about at a couple times a week.  Too funny.  

Mar 12, 2012 09:15 PM
Charlie Dresen
The Group, Inc - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

Great list, entertaining video and a success story for sure. Nice to see someone having fun with success! Thanks for sharing!

Mar 12, 2012 09:53 PM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Brad...

But does short term success go hand in hand with longevity or is this a one shot deal?

Mar 12, 2012 10:18 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Brad, this almost sounds too good to be true. Good marketing piece though.

Mar 12, 2012 11:28 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Brad, I agree with the others, well done, great post and you got another feature so I know everyone agrees!

Mar 13, 2012 12:15 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Hannah - they work for men and women too.
Jill - everything about this start-up is genus!
Justin - it is legit, and I did. Check out their site.
Jon - I bet his new company makes million$.
Gretchen - this really applies to real estate too.
Joy - my start-up would be done exactly like this.
Michelle - some things will work in any economy.
Sharon - "Shave Time, Shave Money!" lol~
Maria - I think price will make them a success.
Joan - thanks, seemed like the ultimate layout.
Fred - cool, thanks. An unexpected feature too.
Robert - think of how much $$$ you'll save?
Lynda - stop by next time, my treat for lunch.
Angel Realty - anytime I can save works for me.
Chris - yes, profit is the bottom line of any business.
Chris H - I've watched and shared it 10+ times :)
Nyssa - nice to get a feature, it helps Mike too.
Maureen - I bet they are going to be successful too.
Ron - simple principles, effective results & rewards.
Debbie - every aspect of the start-up executed perfectly.
Phil - most wouldn't. Proves that good video works.
Mike - I totally agree, now I'm thinking hmm, are you?
Charlie - anyone can do this with just the right 5.
Richard - the pet rock was short lived, made millions!
Michael - OK to doubt, some will. But for $$, most won't.

Remember, this is not for everyone!!  lol~

Mar 13, 2012 12:37 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Brilliant marketing video and I'll think twice when I pick up my pink multi-head razor....

Mar 13, 2012 01:03 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador
It's turning into sales. If you order today they can't fulfill your order until May 10th. That means they are SUPER backlogged and getting more orders than they can fill.
Mar 13, 2012 02:15 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

H Brad.... great example for your message. I'm going back now to view again, it is great!             

Mar 13, 2012 02:21 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Richard, you make an excellent observation, demonstrate some great fact finding, and provided an awesome comment, thank you. The only keys I have, at least at the surface level are the ones I shared in this post.  These guys obviously did their research and homework in making sure this concept, idea, and company would fly, and they did an exceptional job in my honest yet humble opinion. 

The $60K question of the day is now... how do you do this?  How do I do this?  How does anyone do this?

The answer lies within each of us, we just need to clear the weeds and debris to find the harvest.  If these guys can do this with shavers, then there has to be hundreds of other undiscovered ideas that could have the same success. Right?

Hmm... Coffee for $1.  or Gasoline for $1.  How about Toilet Paper for a nickel and delivered?  lol~

Now, I do have a few wheels turning in the attic right now, but I would be shooting myself in the foot if I shared them publicly and prematurely.  I'm sure you can appreciate, respect, and understand my friend.

Mar 14, 2012 04:20 AM
Ashley Connolly
Northeast Water Wells Inc - Jaffrey, NH

its crazy how much viral and social media has taken off. Great Blog !!!

Mar 14, 2012 11:24 PM
Marianne Infusino
RE/MAX HomeTowne Realty - Franklin Lakes, NJ
RE/MAX - FLOW Area - 201

Hi Brad ... GREAT - Great - great Post .... talk about Viral? Huh??? Thanks so much for sharing this and opening our eyes and minds to the 'KISS' approach to marketing ... keep it simple, shorty (lol) and search deep ... into WHO you want to attract ...  what an exciting marketing approach ... and utilization of the FREE media programs that are available to all of us ...

Thanks for making it real - and pushing us to THINK about ALL the APPROACHes we have available.

Marianne

Mar 15, 2012 02:03 AM
Jack Snyder
Loan Originator in Orange County for Nations Direct Mortgage, LLC, NMLS #109738 - Equal Housing Lender - San Clemente, CA
Loan Officer, San Clemente, Orange County, CA.

I only have one thing left to say, sign me up!

Mar 15, 2012 04:41 AM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Niche and Social Media are the keys in today's market. Great points Brad.

Mar 15, 2012 02:27 PM
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

Great post and as always you do the neighborhood good with realistic post "news we can use"

Mar 31, 2012 01:11 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

It is all about the niche, in today's market, consumers want to work with the specialists that is relevant to what they are interested in.

Apr 18, 2012 04:49 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Eileen - I couldn't agree with you more!  :-)

Apr 18, 2012 04:53 AM